Ziad Naseriddin

A Result Oriented Digital Products Expert


Profile Summary

An accomplished Digital Products Expert with more than 13 years of insightful experience in formulating successful digital products and strategies for various brands, devising and innovating digital products / solutions to expand clients’ businesses.

Hands-on practice in providing web, mobile and online technologies consultancy, identifying businesses’ needs, preparing the implementation of road-maps, mitigating projects risks, and handling large scale marketing and digital budgets.

Proficiency in optimizing user experience, developing sleek user interfaces, driving SEO initiatives, and providing leadership to creative as well as technical teams. Exploring challenging opportunities to utilize a versatile stack of techno-functional skills and work in a senior managerial / consultancy role with growth-oriented companies.

Specialities & Key Competencies

Ziad specialises in:

  • Technology and IT Consultancy
  • Digital Development / Production
  • Project / Product / Solution Management
  • UI Designing and UX Delivery
  • Website Design and Development
  • Search Engine Optimization
  • Digital Marketing and Advertising
  • Web and Mobile Applications
  • Digital Branding Solutions
  • Marketing and Advertising
  • Key Account Management
  • Client Relationship Management
  • Project Planning and Execution
  • Project Risks’ Assessment
  • Resource Optimization
  • Operations Management
  • Team Building and Development
  • Motivation and Mentoring

Top skills Ziad has:

  • Account Management
  • Adobe Creative Suite
  • Adobe Dreamweaver
  • Adobe Illustrator
  • Adobe InDesign
  • Adobe Photoshop
  • Advertising Account Management
  • AJAX
  • Cloud Computing
  • Creative Project Management
  • CSS
  • Database Administration
  • Database Design
  • Delphi
  • Digital Accessibility
  • Digital Marketing
  • Digital Media
  • Digital Project Management
  • Digital Usability
  • E-commerce
  • Facebook
  • HTML
  • IBM Rational Rose
  • IT Project Management
  • Java
  • JavaScript
  • jQuery
  • Marketing Account Management
  • Marketing Planning
  • Marketing Strategies
  • Microsoft Office
  • Microsoft Project
  • Microsoft Viso
  • MySQL
  • Online Advertising
  • Online Marketing
  • Email Marketing
  • SEM
  • SMM
  • SMO
  • PHP
  • Product Management
  • Project Management
  • Quality Assurance
  • Sales Planning
  • Sales Strategies
  • Search Engine Optimization (SEO)
  • Search Engine Ranking
  • SEO
  • Server Administration
  • Social Media
  • SQL
  • Team Building
  • Team Management
  • UX
  • User Experience
  • UI
  • User Interface Design
  • User Interface Development
  • Version Control Tools
  • WBS Pro
  • Web Application Security
  • Web Design
  • Web Development
  • Web Servers
  • Web Services
  • .NET
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Work Experience

Digital Products and Technology Consultant

Freelance / Self Employed

Key Responsibilities:

  • Guiding regional clients and defining the digital scene for major brands like Olayan Group (KSA), NTE (UAE), United Business Solutions (UAE), Meem (Digital Bank in KSA), and others.
  • Providing technology consultations to clients with respect to various digital products, and provide in-depth insights to strategize product development.
  • Performing user acceptance testing for 3rd party vendors, working closely with their technical and operational teams.
  • Providing product development and project management consultative services.
  • Developing business cases and defining value proposition for new product development proposals.
  • Providing feedback on clients’ team member(s) that contributes to performance management.

Head of Products and Technology

iMENA Digital


  • Acknowledged by the senior management for closing legacy projects unresolved for years before joining the organization.
  • Restructured the organization by merging Technology Unit with the Products Unit.
  • Introduced a simplified and decentralized hiring process to the organization subsequently adapted by all units in the organization.
  • Functioned as the technology consultant with respect to various digital products, and provide in-depth insights to strategize product development.

Key Responsibilities:

  • Develop and maintain productive business relationship with regional clients and highlight digital aspects of few major brands like Samara Ride (Taxi App in KSA), Suliman S. Olayan Foundation, Colleges of Excellence, ALBAIK, Right Bite and others.
  • Groom and mentor cross functional teams in generating awareness and enhancing revenue on iMENA Digital online products from across the target market segment.
  • Drive strategic innovation to generate new product ideas, research/ analyze them for feasibility and business impact, and lead execution of those ideas.
  • Spearhead adoption of product management methodologies for bringing profitable products to market effectively and efficiently.
  • Initiate the creation of overall product roadmap based on consumer feedback, strategic priorities, analytics and market dynamics.
  • Set up and manage departmental processes for aligning project management operations to industry best practices aimed at enhancing client satisfaction.
  • Define and implement organizational IT strategy to enhance research & development with regards to changing technology trends across the globe.
  • Interact with key decision makers across existing client and prospect organizations for effectively closing identified business deals and rendering customized solutions to collated business requirements.
  • Maintain seamless operations in coordination with product management team members, project management team members and the technology team members.

Head of Development / Lead Project Manager - Cofounder



  • Successfully managed the Outsourcing Quality Control Committee that performed QA tests, UATs and other procedures for key client projects.
  • Catered to major accounts like Qumu Inc (USA), Al Fozan Group (KSA), ICDOC (KSA), Emirates Business Group (UAE), Samena Capital (UAE) and Mobily (KSA).
  • Assessed and utilized set of invoicing and reporting policies to expedite processing of client payments and minimizing cash inflow delays.

Key Responsibilities:

  • Managed digital strategy development process for distinctive clients, and provided consultancy with regard to digital branding and marketing.
  • Prepared and implemented project plans based on specifications provided to the project team, prioritized tasked and administered control over final project completion.
  • Interacted with clients and other stakeholders for effectively closing identified business deals. Functioned as the main point of contact for clients during the project lifecycle aimed at rendering qualitative project delivery for digital initiatives.
  • Prepared and presented various status reports for the senior management and other stakeholders to enable effective decision making.
  • Provided guidance and motivation to team members in delivering the tasks assigned to them and efficiently handled team performance.
  • Efficiently conducted thorough assessment of project risks and initiate adequate risk mitigation measures to overcome financial, commercial and regulatory issues.

Key Responsibilities:

  • Spearheaded the digital strategy development process for distinctive clients, and provided consultancy with regard to digital branding and marketing.
  • Planned, scheduled, and executed innovative projects to develop and implement offline / online digital systems at client sites, with a view to optimize their operations.
  • Formulated the project plan based on specifications provided to the project team, prioritized tasked and administered control over final project completion.
  • Maintained coordination between team members, supervised over individuals, and verified the work quality prior to project delivery and closure.
  • Developed and sustained healthy relationships with clients and other stakeholders, in an effort to build further business opportunities.
  • Functioned as the main point of contact for clients during the project lifecycle, and worked towards qualitative project delivery for digital initiatives.
  • Identified process gaps, project risks, and potential factors that can cause negative impact, followed by further analysis and preventive / corrective solutioning.
  • Mentored the creative and technical teams of the company, assessed their performance from time to time, and conducted appraisals to keep them motivated.
Ziad has 3 recommendations on this role
  • Michael Miller
    MindShare, United Kingdom

    Ziad is brilliant! He knows it, and he is capable of doing it if he says so! He's reliable, responsible and most importantly professional... View

  • Mohamed AlQassab
    Mobily, Saudi Arabia

    ... Ziad is a great partner and strong leader whom I recommend for any organization which values success in digital services delivery. View

1 more recommendation

Digital Development Manager


Key Responsibilities:

  • Catered to major projects like TRA (BAH), VIVA Bahrain (BAH), BMMI (BAH), Bahrain National Insurance (BAH) and Zohoor Alreef (KSA) in compliance to project SLA parameters.
  • Assessed resource requirements of various projects, prioritized tasks and optimized resources to deliver projects within pre-defined timelines.
  • Evaluated project requirements for defining scope of work and project roadmap. Interacted with 3rd party contractors to align project deliverables to business requirements.
  • Prepared and ensured compliance to project budgets. Managed recruitment, orientation, and training of staff members, in line with the department’s skill and competency thresholds.

Key Projects to Credit:

  • TRA (BAH)
  • VIVA Bahrain (BAH)
  • BMMI (BAH)
  • Bahrain National Insurance (BAH)
  • Zohoor Alreef (KSA)
Ziad has 4 recommendations on this role
  • Ollie Hunt
    Unisono, Bahrain

    ... I can honestly say that Ziad is one of the most hard working, professional individuals I have ever had the pleasure of working with. He has an infectious attitude towards his trade and his eagerness to learn and tackle ... View

  • Natalie Watson
    Unisono, Bahrain

    Ziad's consistent level of professionalism was unwavering - a dedicated employee is all areas. A team player who is always the first one to show support and help to others whatever the project may be... View

2 more recommendation

Freelancing Digital Specialist

Freelancer / Subcontractor

Digital Consultations. Web Design and Development. SEO and Ranking Consultations. Project & Account Management. Online Resources Management.

Ziad has 1 recommendation on this role
  • Rakan Alhneiti
    Freelancer, Germany

    Working as a web developer requires me to work with many web designers. I can say that Ziad is one of the best designers i worked with. He is talented, creative and very committed to what he does and can deliver high quality designs in timely... View

Web Production Manager

eMedia Ventura

Key Projects to Credit:

  • TRA (BAH)
  • VIVA Bahrain (BAH)
  • BMMI (BAH)
  • Bahrain National Insurance (BAH)
  • Zohoor Alreef (KSA)

Key Projects to Credit:

  • Al Noor International School (BAH) and Noor Al Khaleej International School (QAT): Design and development of a centralized online portal to deliver optimum usability and user experience.
  • AKH Real Estate (BAH): Website development, search engine optimization and email marketing campaigns.
  • BFC (BAH): Employees Self Services Portal (Intranet Website Design and Development)
  • PGS Hospitality Management (BAH): Project Management, Website Development, SEO and PPC (SMM, SEM) campaigns.

Key Responsibilities:

  • Coordinated with clients to understand their requirements, defined technical specifications based on functional parameters, and chalked out project plans.
  • Managed various projects pertaining to website design and development, intranet portal development, search engine optimization, email marketing, PPC campaigns etc.
  • Provided consultancy to clients in the areas of pay-per-click advertising, and collaborated with proven platforms like GoogleAds to drive targeted campaigns on client’s behalf.
  • Analyzed the existing online presence of client companies / organizations and accordingly handled their social media accounts to create greater interaction with target audiences.
  • Led and managed technical teams to carry out day-to-day search engine optimization activities for clients, to assist them rank higher in search results.
  • Supervised over the design and development of websites / portals, verified the accuracy of the programmed code, and tested website functionality before go-live.
  • Provided post-implementation support to all clients in order to identify and rectify bugs / errors encountered in their websites or applications.
Ziad has 1 recommendation on this role
  • Hassan Nasser
    01Systems, Bahrain

    ... One thing really caught my attention, he has the eye for perfection when delivering a job; even though I did tell him that we can skip few parts here and there to make it easier for him; he simply can...t do it and has to deliver everything perfect and on time! ... View

Web Developer

Maktoob Inc. (Currently Yahoo! Arabia)

Front-End and Back-End development using the top programing and scripting languages for huge online portals, websites and forums. Also analyzing, debugging, maintaining and enhancing these scalable online applications, with maintaining all aspects of Usability and Accessibility, assuring the SEO capability of the sites, and integrating them with other channels such as social media and others.

Web Developer

Jordan Aircraft Maintenance Limited - JorAMCo

Web applications Design and Development. With developing and maintaining the company...s websites and all other intranet web portals.

Ziad has 2 recommendations on this role
  • Bassem Masri
    JorAMCo, Jordan

    ... Ziad is a young highly competent professional capable of working with minimal supervision producing results that reveals his great technical skills and knowledge... View

  • Hussein Tarawneh
    JorAMCo, Jordan

    Ziad is a great person to work with, he is delegate, through, creative and punctual, he delivers and that is what counts, his quality and standard of work are high... View

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Independent coursework Ziad took:

  • Professional Business Analysis (PMI-PBA) -
  • Advanced MOP & WBS Pro for Project Managers -
  • Successful Negotiation - University of Michigan -
  • Project Management Professionals (PMP) -
  • Creative Programming for Digital Media & Mobile Apps -


University of Jordan

BSc, Computer Information Systems

Obtained rank 136 with an average of 82% in Top Ranking students in Universities Efficiency Test (Computer Information Systems) at the Hashemite Kingdom of Jordan level. (07-08)

Ziad has 1 recommendation
  • Alaa Ajweh
    University of Jordan, Jordan

    Ziad.. An extremely talented individual with a great sence of creativity in design. He has combined his great creative Design ideas with professional Web Development skills to produce a web monster that is dependable, unique, and devoted. View